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Blog - Shortcut Blogging

Mining Customer Service: A Sticky Note Tip

This is the second in a series of videos that I'm calling "Sticky Note Tips" because the genesis for each video is a few words scrawled on a sticky note and stuck to my computer monitor. I finally ran out of room for sticky notes on my monitor and I ... Continue Reading »

Differentiate Yourself: A Sticky Note Tip

This is the first in a series of videos that I'm calling "Sticky Note Tips" because the genesis for each video is a few words scrawled on a sticky note and stuck to my computer monitor. I finally ran out of room for sticky notes on my monitor and I ... Continue Reading »

What is Blogging, anyway?

People have been blogging for centuries. Paul Boomer and I have taught at Wizard Academy on blogging. Occasionally, Roy Williams would enter the room and start asking about what a blog really is. One of the things he said was that he had never been ... Continue Reading »

Podcast: Content Marketing for Vocational Schools

In this episode, Paul and Dave riff about how a school offering vocational training could use Shortcut Blogging as a tool for developing expert content via their instructors. Here's the problem: If a vocational training instructor wanted to be a ... Continue Reading »

Podcast: 3 Ways to Repurpose Podcast Audio

In this episode, Dave Young and Paul Boomer discuss 3 ways you can create content via podcasting and then re-purpose that content into other useful forms. ... Continue Reading »