Word Crimes: Are you afraid “Weird Al” is talking about you?

https://www.youtube.com/watch?v=8Gv0H-vPoDc "Weird Al" Yankovic has a new video out based on Blurred Lines. It's brutal. The Grammar Police are sharing it all over the internet. It slams everybody who has ever misused the language publicly and ... Continue Reading »

How to Convert More Blog Visitors

Bryan Eisenberg has been a friend for a dozen years now. He's the undisputed King of Conversion. Enjoy his slide show. How to convert more blog visitors from Bryan Eisenberg Oh...and have you tried out blog topic generation exercise? It will ... Continue Reading »

Your SEO strategy must change

Google has made many changes to their ranking algorithms over the past couple of years. As a result, search engine optimization (SEO) must either change or die. Every company wants to be the first result on Google searches. In the past, SEO ... Continue Reading »

Increase your credibility – Repurpose your blog posts into eBooks

One of the best indicators of a credible business owner is if they have published a book. I have a client in my marketing practice consultancy who has published a New York Times bestseller. We used UserTesting.com to have people who were unfamiliar ... Continue Reading »

Blog post and story telling structures you can use today

Christopher Booker wrote a book called The Seven Basic Plots: Why We Tell Stories which investigates the idea that there are only seven prototypical story types. You’ll probably be able to spot at least one of these plots in every book or movie that ... Continue Reading »

Write for people and not SEO

People who offer search engine optimization (SEO) services usually won’t tell you to show your human side unless they are very good at what they do. They prefer that you prioritize getting all the right keywords into your content. On the other hand, ... Continue Reading »

Overcome the Blogging for Business Challenge

Anybody that is a blogger should see themselves as a problem solver. The goal of just about any business is to solve a problem for their customers, regardless of the product or service. If you sell entertainment, physical products like boats, or in ... Continue Reading »

Start With a Headline

We frequently hear from people that want to know how they should go about getting started writing a blog post. It all begins with creating a solid headline. When you go through the outline exercise that Shortcut Blogging offers, you will end up with ... Continue Reading »

Why Should a CPA Blog?

If you were looking to hire a CPA, you would probably seek recommendations from people that you trust. The most likely people to get advice from would be co-workers or associates who’ve hired a CPA. You would probably be most interested to learn ... Continue Reading »

How to Come Up With Endless Blog Topics and Ideas

The core exercise that Shortcut Blogging was built around is a 45 minute outline session that helps you take topics about your business (especially the ones you don’t think are very good) and get them onto paper. After going through this exercise, ... Continue Reading »