Using Audio as a Writing Source
The easiest content to repurpose is the spoken word.” – Alex Mandossian
Those words were spoken during a seminar I attended some years back, by Alex Mandossian, a well-known guy in internet marketing. The spoken word is something we do all the time; it’s our primary means of communication, and deriving written content from it is as easy as saying 1-2-3.
Here at Shortcut Content, we joke that we’re a content extraction service; it’s what we’re good at…getting down to the content you want to share with your readers and customers.
Software Can’t Pretend to be Human
There are certainly software programs out there designed to have a similar affect; DragonSpeak for example. You talk to it and it puts out text, but despite improvements in its design over the years, this kind of software still can’t do what a professional interviewer can, and that is, ask you questions for clarification. It’s hard to replace the human element in back and forth conversation with automation and real honest ad lib is totally impossible with software programs.
Human beings tend to speak in sentence fragments and this can pose a challenge in repurposing spoken content into written content. This requires a good editor who can clean things up and make your sentences come out to be, well, whole sentences that convey your true message. Who wants to read those little redundancies we’re so prone to speak, or the if’s, and’s, but’s and stutters that are part of everyday language?
Interviews by a professional are the first and simplest step in creating information we want to impart. That audio interview can be turned into a book, or a teaching course, maybe even a seminar series; it can even be replayed as a podcast. However, for clear and concise readability, editing is a must and that is where Shortcut Content can make your words work for you. Your blogs can come together in a format that is unique and insightful, but they are still your words and you’re still in full control of the content.