Word Crimes: Are you afraid “Weird Al” is talking about you?

https://www.youtube.com/watch?v=8Gv0H-vPoDc "Weird Al" Yankovic has a new video out based on Blurred Lines. It's brutal. The Grammar Police are sharing it all over the internet. It slams everybody who has ever misused the language publicly and ... Continue Reading »

How to Convert More Blog Visitors

Bryan Eisenberg has been a friend for a dozen years now. He's the undisputed King of Conversion. Enjoy his slide show. How to convert more blog visitors from Bryan Eisenberg Oh...and have you tried out blog topic generation exercise? It will ... Continue Reading »

Increase your credibility – Repurpose your blog posts into eBooks

credibility, eBooks, and text books.

One of the best indicators of a credible business owner is if they have published a book. I have a client in my marketing practice consultancy who has published a New York Times bestseller. We used UserTesting.com to have people who were unfamiliar ... Continue Reading »

Blog post and story telling structures you can use today

The Seven Basic Plots: Why We Tell Stories

Christopher Booker wrote a book called The Seven Basic Plots: Why We Tell Stories which investigates the idea that there are only seven prototypical story types. You’ll probably be able to spot at least one of these plots in every book or movie that ... Continue Reading »

Write for people and not SEO

People who offer search engine optimization (SEO) services usually won’t tell you to show your human side unless they are very good at what they do. They prefer that you prioritize getting all the right keywords into your content. On the other hand, ... Continue Reading »

Start With a Headline

Start Starting Line Americorps Cinema Service Night Wilcox Park May 20, 20118

We frequently hear from people that want to know how they should go about getting started writing a blog post. It all begins with creating a solid headline. When you go through the outline exercise that Shortcut Blogging offers, you will end up with ... Continue Reading »

How to Get Started in Web Video: A Sticky Note Tip

Sticky Note Tip: Hot to Get Started in Web Video!

This is the tenth in a series of videos that I'm calling "Sticky Note Tips" because the genesis for each video is a few words scrawled on a sticky note and stuck to my computer monitor. I finally ran out of room for sticky notes on my monitor and I ... Continue Reading »

Using Audio as a Writing Source

Writing blog posts

“The easiest content to repurpose is the spoken word.”  - Alex Mandossian Those words were spoken during a seminar I attended some years back, by Alex Mandossian, a well-known entity in internet marketing.  The spoken word is something we do all the ... Continue Reading »

Lawyer Up Your Blogging: A Sticky Note Tip

photo

This is the ninth in a series of videos that I'm calling "Sticky Note Tips" because the genesis for each video is a few words scrawled on a sticky note and stuck to my computer monitor. I finally ran out of room for sticky notes on my monitor and I ... Continue Reading »

Placing Emphasis on the True Expert in Podcasting

Podcast host

If you are someone who falls in the category of being a guru, a thought leader, or if you've created great content in the form of books or other material, you probably do possess the ability to just open up a microphone and instantly command ... Continue Reading »